As an individual, networking has many benefits including increased business opportunities, brand awareness, and easy access to advice and expertise from others. As a company, networking with other establishments can allow your organization to position itself with the market in a much smoother course and gain advantage over the competition. Ultimately, every business can be of value to each other, so building your B2B network can be an essential asset to your organization. The following are some things your company can do to take advantage of the mutual benefits of business to business networking.
Know What Sets You Apart from The Rest
The best way of forming a new relationship with someone is by sharing something in common. For a business it may be that you both support local or non-profit organizations. Yet, stating what
sets you apart from the rest of the businesses in your market, will make your brand more memorable. Naturally, the more interesting and original your specific organization is, the more influential you will seem. Before diving into B2B networking, make sure you can identify what sets your organization apart from others to use it to your advantage.
Become part of local business networking groups
This is an old-school, yet effective way to meet strategic partners and gain referrals. You can also use these organizations to promote your content and ask for reviews from the perspective of a business associate (once you’re well acquainted with the members you ask, of course). You could even use these groups to help your customers. If this is something your client can benefit from, they are most likely to reward you with their loyalty. You can use social media sites such as Facebook and LinkedIn to find or even create such groups.
brand awareness. Invite clients and/or professionals you know and ask them to bring their business partners and associates. Before you know it, you will have an extensive network of business individuals.
Join B2B Networking Sites
With the rise of social media, this tool has become another important asset for many businesses. LinkedIn has been known as the number one social media platform for B2B networking, since it specializes in connecting with business professionals. Facebook and Twitter come second and thirds as they hold more users compared to LinkedIn. According to Hootsuite, 1 in 3 professionals in the world have a LinkedIn account, and approximately 50 million businesses use Facebook Pages. On Twitter, 74% of 2013 Inc. 500 Companies use Twitter regularly. Your business should also be taking advantage of these free online directories.
There are many ways your business can build and create relationships with other companies. If you haven’t tried these tips, we recommend that you should! And don’t forget to follow us on Facebook, Twitter and LinkedIn to become part of our network!