With the staggering growth of social media in the digital world, it’s so much easier to connect your company with the rest of the world, which means the ability to become an international business is an opportunity that is more obtainable than most people think. One of the few barriers that stand between many businesses and their potential audiences is deciding which language/s to translate their content into. There are over six thousand living languages in the world, but only
6% of them have more than a million speakers each. To successfully engage audiences, you should do it in their preferred language. While every business is bound to have different target markets, we’ve gathered the top 6 languages you should consider for business and marketing content translation when competing in global markets.
Chinese is the world’s most spoken language in the world with roughly 1.2 billion speakers as their first language. It’s the second most popular language among internet users, which may be part of the reason why China was the world’s leading e-commerce market in 2016 with sales of up to $714 billion. Translating your online content into Simplified or Traditional Chinese can prove to be a worthy investment.
Any business in the Western hemisphere should choose Spanish as one of their chosen localization languages. With over 437 million speakers, having your content available in this language can open doors to many of them coming from Spain, Latin America, and even the United States, since the Hispanic population in the US is projected to double by 2050.
countries, having an English counterpart in your website can work to your advantage.
With one of the fastest growing economies, and considered the second most populous nation, India holds a huge consumer base and it’s a potentially significant business opportunity. Hindi is the fifth most-spoken language in the world and should be considered a possible language needed for businesses centered on major consumers and business suppliers.
Portuguese holds the spot for the second most spoken language in Latin America. It’s also the fifth most spoken language in the digital world. It should be a useful language to unlock business opportunities across most continents as it is spoken by roughly two hundred million people in Portugal, Brazil, and some parts of Africa,
To some, it may come as a surprise that Russian is the second most used language in website content, after English. With 155 million native speakers, it’s also the eighth most common language in the world. Overall, Russia has a very low proficiency in English, so translating your content in this language should be the first step to reach this audience.
Translating your content into German will help you tap into a powerful market. German has 95 million native speakers and a total of 210 million speakers worldwide. It’s also the fourth most used language online.
Keep in mind that these languages may differ from your company’s narrower target market. Still, this list may be useful to learn about possible audiences you may not have thought possible before. If you’re interested in effectively translating your business content and documents, contact us here, and we’ll be glad to help! At JG & Associates Interpreting, we can perfectly adapt your company’s message to the target market of your choice.