There are many reasons any business, large or small, may need professional document translation services. Aside from being a communicative tool, it’s also one of the most effective implementations your business can make to grow your business locally or globally, strengthen the credibility of your brand and even land more sales and new clients. If you’re not convinced these services are something your business needs at the moment, ask yourself the following questions to make a better assessment. If you answer yes to any of them, you may want to consider our services
to assist you in your new business endeavors.
Does your business sell online?
According to the latest annual report by the UN’s International Telecommunication Union, the internet is a global marketplace with a population of more than 3 billion users. 85% of these users speak one of ten languages: English, Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, French or Malay. Translating your corporate website to one of these languages would increase your visibility to all these potential consumers. If you have a website that only caters to English speakers, you’re only catering to 28% of the overall online population.
Is your business located in a place with a high percentage of minorities?
This will most likely be answered ‘yes’ by businesses that reside in urban and metro areas. Still, many states have had growing populations of certain minorities such as Hispanics. For example, the U.S Census estimated an approximate of 411,143 Hispanic individuals residing within the state of Utah. Capping on this new population growth could be a smart move.
Is part of your business geared towards a particular minority?
Certain businesses might appeal to a wide range of cultures but later start becoming more specialized. If this is the case for your business, using translation services to become more competent and culturally-sensitive should be the best move you can make.
Do you want to strengthen your brand?
First impressions matter. When people access your website, or read your company brochures, they will judge your business based on what they find in it. To truly tailor your message to resonate with other cultures accurately, professional translation services are needed.
Are you looking to improve conversion rates?
Studies confirm that consumers respond better to messages conveyed in their native tongue. More than 90% of internet users prefer to browse websites in their native language, and people are more likely to buy goods and services if the business provides information in their language.
There is a famous quote that says “The biggest mistake a small business can make is to think like a small business”. We made the previous questions with this quote in mind. They are the type of questions any business leader would answer yes to if they were serious about growing their company to new heights. We guarantee that our translation services will be worth the investment to help your company get to where it needs to be. If you have any questions about what we do and how we can help you, please give us a call at (918)907-1335.