The top industries in need of translation services are legal, tourism & travel, insurance, and medical. However, practically any business sector can benefit from amplifying their language options to better serve their customers. Especially now, as technology has made it easier to connect with anyone around the globe. Additionally, with how diverse the United States is becoming, more possible target markets and client bases are available to small and large companies alike. This means more revenue and profit for your business. The following are several different ways you can use interpretation and translation services to take advantage of these new
opportunities to expand your business.
1.It Lets You Reach a Wider Audience
Although English is deemed as one of the top languages for international business, it is not staying that way for long. Many businesses are now preferring to work in their own language due to the increased technological improvements and growth in developing markets within the last few years. The same can be said for local businesses, as individuals are most likely to search for services provided in their native language.
2.Strengthen Your Customer Relationships
A strong business not only grows its client base, but also fortifies their current ones as well as their network relationships. Even if your clients are bilingual, they will feel more connected towards a brand who can cater to their preferred language. It can also avoid any communication fails that may happen when exchanging sensitive issues, such as health and money.
3.Increases Your SEO in Search Engines
Having your content translated in other languages gives your website a higher ranking not only in Google but other search engines such as Qihoo 360 and Baidu. Moreover, only 28% of online users are native English speakers. There are actually higher numbers of online users who speak foreign languages. For example take into account the 277 million Spanish-speakers, or the 752 million Chinese-speakers. The potential to grow your online audience and presence through translation are certain, and in turn, you SEO will rank much better.
chances of closing the sale are automatically greater with this simple addition. It’s all about making your customer as comfortable as possible.
5.You’ll Have Cultural Competency
Why does this matter? Having cultural competency will increase your credibility within the several diverse markets you choose to serve. It lets you encourage a stronger rapport with them so your company’s image will increase positively, therefore it will be trusted much more easily by new and old clients and consumers.
6.Stay Ahead of Your Competition
Keeping your competitors in mind is a benefit to your business because you get to see what they have or haven’t accomplished to give you a better sense of where your company stands as far as staying competitive in your field. If your competitors have not translated their content yet, then you’ll be ahead of the game, if they haven’t, you need to catch up to them.
Don’t let language barriers stop you from taking advantage of these new opportunities to grow your business! Whether it’s online help manuals, website content, or marketing documents, our professional staff is equipped to help your business grow. Give us a call at (918)907-1335 or click here to get a free quote.